Client: Hackney Wick FC/Bobby Kasanga
Role: Animations and Social Media Content
Hackney Wick FC is a semi-professional football club founded by Bobby Kasanga. A former gang member, Bobby spent nearly eight years in prison. On his release, he decided to repay his community by establishing a place for people to share his love of football and stay on the right path. I have been working with Bobby for a number of years, creating social media assets to help his web presence.
With the launch of the new Hackney Wick kit, I was asked to create some renders of past kits. These were used to showcase the new kit and new sponsors. It also gave a chance for previous collaboration brands to be brought to the front of Bobby's page. The collab between Netflix's Topboy and Nike were a massive boost to his player's morale and overall team's development.
I have worked on a few physical assets like feather stands and posters as well as many digital graphics for the club. The Logo is a main visual element for the club's social media presence. The 3D graphics were created in Blender and comped in AfterEffects to achieve the desired look.